Marketing Manager Salary Guide 2026
Generalist marketing roles stable; AI-fluent specialists outpacing.
National Median: $115,000
Range: $88K – $175K
Avg Total Comp
$135,000
Experience Level
Product marketing specialists command top of range; brand generalists at median.
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Transition Opportunity
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Metro Area Breakdown
20 MarketsSan Jose-Sunnyvale-Santa Clara CA
CalculatedMedian: $155,250
San Francisco-Oakland-Berkeley CA
CalculatedMedian: $152,950
New York-Newark-Jersey City NY-NJ-PA
CalculatedMedian: $142,600
Boston-Cambridge-Newton MA-NH
CalculatedMedian: $140,300
Seattle-Tacoma-Bellevue WA
CalculatedMedian: $138,000
Washington-Arlington-Alexandria DC-VA-MD-WV
CalculatedMedian: $138,000
Los Angeles-Long Beach-Anaheim CA
CalculatedMedian: $138,000
San Diego-Chula Vista-Carlsbad CA
CalculatedMedian: $132,250
Chicago-Naperville-Elgin IL-IN-WI
CalculatedMedian: $126,500
Denver-Aurora-Lakewood CO
CalculatedMedian: $124,200
Austin-Round Rock-Georgetown TX
CalculatedMedian: $120,750
Dallas-Fort Worth-Arlington TX
CalculatedMedian: $120,750
Atlanta-Sandy Springs-Alpharetta GA
CalculatedMedian: $118,450
Miami-Fort Lauderdale-Pompano Beach FL
CalculatedMedian: $117,300
Raleigh-Durham-Cary NC
CalculatedMedian: $115,000
Minneapolis-St. Paul-Bloomington MN-WI
CalculatedMedian: $112,700
Charlotte-Concord-Gastonia NC-SC
CalculatedMedian: $112,700
Phoenix-Mesa-Chandler AZ
CalculatedMedian: $111,550
Detroit-Warren-Dearborn MI
CalculatedMedian: $110,400
Salt Lake City UT
CalculatedMedian: $109,250
Benchmarks marked "Calculated" are derived from the national median using verified geographic cost-of-living multipliers. Direct survey data is used where available.