Unshitifying Hiring, Part 2: Burn the Funnel, Build the Flywheel

Here's a dirty little secret: most hiring tools aren't broken. They're doing exactly what they were built to do.

And that's the problem.

The hiring "funnel" we've been force-fed by job boards and bloated ATS platforms isn't a pipeline to great people—it's a business model built on friction.

The more you struggle to hire, the more they win.

That's why we're unshitifying hiring—not just by removing friction, but by replacing the whole system with something better.

Funnel Thinking: The Platform Playbook

Traditional hiring tech is built on volume-based logic:

• Get as many applicants as possible
• Filter them with increasingly complex workflows
• Hope something good comes out the other end

It's a funnel—but one you're paying to fill, paying to manage, and paying to escape from.

Their incentive?

Keep you inside the funnel as long as possible.

Flywheel Thinking: The Outcome Revolution

At Vetta, we're replacing the funnel with a flywheel—a system that gets smarter and faster with every hire.

• AI learns from your decisions
• It refines candidate matches over time
• You spend less time sourcing and more time hiring
• Every role feeds data into the next one

The result? A self-optimizing hiring engine—not a hamster wheel.

And because we monetize outcomes, not activity, our success is tied to your success. Not your struggle.

What Happens When You Align Incentives?

Simple:

• You stop paying to post.
• You stop scrolling to nowhere.
• You stop ghosting and getting ghosted.
• You start hiring based on fit, not noise.

Unshitifying hiring means creating systems that work for the people doing the work.

The Future of Hiring Is Founder-Led, AI-Powered, and Outcome-Aligned

You shouldn't need a full-time recruiter to make a great hire.
You shouldn't need to master 6 job boards to find one qualified candidate.
You shouldn't need to guess if your hiring process even works.

You should have a system that gets smarter every time you use it.

That's the flywheel. That's Vetta.
That's how we're unshitifying hiring—for good.